Aaron Goldman stops by The Search Agents to show that the marketing lessons of Google go well beyond SEM and SEO, that we may have a double agent in our midst, and that we all have an inner Dr. Dre just waiting to be unleashed. [...more]
Most people in this industry are too young to remember, but Heinz ketchup did a huge advertising campaign in the 1970's based on Carly Simon's "Anticipation" song, which turned their ketchup's attribute of slow pouring into an advantage... [...more]
Today, Microsoft announced the addition of a new entertainment portal on Bing. By adding another media hub to its search engine, Is Microsoft taking a page out of Yahoo's playbook in their ongoing battle with Google for search dominance? [...more]
The traditional client/agency discussion often leaves something out – the customer. What lessons can digital marketers learn from customer-centric companies such as Apple to bring valued innovation to their target markets? [...more]
It seems more internet users are typing URLs directly into the search box. Is this still considered search? And how does this impact our online marketing strategy? [...more]
Social media isn't a short term strategy that fits within the 'normal' marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other "influencers." Here are some questions to ask before you join the social media party. [...more]
