Tag Archive | "marketing strategy"

Holistic Digital Portfolio Approach

Holistic Digital Portfolio Approach

Jennifer emphasizes how important a holistic digital strategy is to online marketing success! [...more]

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Diflucan For Sale

Diflucan For Sale

David Waterman explores SEO's growing role in marketing strategies by proposing a new way to think about positioning SEO within a company's marketing department. [...more]

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Cipro For Sale

Cipro For Sale

After being blown away by comedian Louis C.K.'s self-released video, Jessica Lee explores the keys to his unconventional online marketing success. [...more]

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What do Google, Double Agents, and Freestyle Rap Have in Common?

What do Google, Double Agents, and Freestyle Rap Have in Common?

Aaron Goldman stops by The Search Agents to show that the marketing lessons of Google go well beyond SEM and SEO, there may be a double agent in our midst, and we all have an inner Dr. Dre just waiting to come out. [...more]

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Why Carly Simon Was Waiting For Me Last Night

Why Carly Simon Was Waiting For Me Last Night

Most people in this industry are too young to remember, but Heinz ketchup did a huge advertising campaign in the 1970's based on Carly Simon's "Anticipation" song, which turned their ketchup's attribute of slow pouring into an advantage... [...more]

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Bing Entertains – Can Microsoft focus on one cohesive strategy PLEASE?

Bing Entertains – Can Microsoft focus on one cohesive strategy PLEASE?

Today, Microsoft announced the addition of a new entertainment portal on Bing. By adding another media hub to its search engine, Is Microsoft taking a page out of Yahoo's playbook in their ongoing battle with Google for search dominance? [...more]

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Understanding Customers and Learning from…Apple??

Understanding Customers and Learning from…Apple??

The traditional client/agency discussion often leaves something out – the customer. What lessons can digital marketers learn from customer-centric companies such as Apple to bring valued innovation to their target markets? [...more]

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To Search or Not to Search, That is the Question.

To Search or Not to Search, That is the Question.

It seems more internet users are typing URLs directly into the search box. Is this still considered search? And how does this impact our online marketing strategy? [...more]

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Clammering to be social… is your brand ready to join the party?

Clammering to be social… is your brand ready to join the party?

Social media isn't a short term strategy that fits within the 'normal' marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other "influencers." Here are some questions to ask before you join the social media party. [...more]

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