Conversion Tracking for Google AdWords Extensions
Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]
Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]
In this week's news, Google releases two new reports to Google Analytics, YouTube acquires RightsFlow, Facebook launches Timeline and Google releases its annual Zeitgeist video. [...more]
Google strengthens its position in local search with its acquisition of Zagat, Yahoo! CEO Carol Bartz is exploring new opportunities, and Twitter renews its search deal with Bing. [...more]
While Convention and Visitors Bureau websites have a wealth of information on local businesses, they rarely rank well on Google. Instead it's an array of sites that want visitors to either book a hotel, purchase a golf package, or click on AdSense ads. In this post, we look at some of the reasons why... [...more]
2010 was an exciting year in search marketing. With several new gaming-changing services and growing competition in local, mobile and social search, we saw the landscape of our industry shifting in new directions. [...more]
Google's latest change to the results page for local search should have a big impact on publishers from a number of different web verticals. [...more]