Tag Archive | "landing pages"

Why Mobile Site Optimization Matters- 6 Best Practices for Mobile Design

Why Mobile Site Optimization Matters- 6 Best Practices for Mobile Design

With growing competition in mobile search and Google's recent algorithm changes that made mobile website optimization a ranking factor in mobile paid search, it's increasingly important for marketers to optimize their mobile sites to provide a better user experience. [...more]

Featured, Mobile Comments (5)

The Week We Searched For- November 18, 2011

The Week We Searched For- November 18, 2011

In this week's news, Google introduces new landing page reports and its long anticipated music service, Google Music, and Facebook continues to receive scrutiny from Washington over its use of user data. [...more]

Featured, News Comments (0)

Measure the Conversion Rate of SEO Landing Pages by Keyword

Measure the Conversion Rate of SEO Landing Pages by Keyword

Landing page optimization doesn't just apply to PPC or display media. Learn about the new features in Google Analytics to find opportunities to improve key metrics on your SEO landing pages, as well. [...more]

Analytics, Featured, SEO Comments (5)

Setting up Google Website Optimizer for a Multivariate Test

Setting up Google Website Optimizer for a Multivariate Test

I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]

Analytics, Consumer Experience, Featured, SEM Comments (2)

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