Tag Archive | "landing page relevance"

SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

At the recent SMX Advanced in Seattle, Craig Danuloff, Quality Score Researcher, and Frederick Vallaeys from Google discuss the science behind QS, offering two different perspectives on how marketers can improve QS and paid search performance. [...more]

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