Tag Archive | "landing page optimization"

Fundamentals of Improving Organic Search Traffic Conversions

Fundamentals of Improving Organic Search Traffic Conversions

David explains why landing page optimization is an important part of any SEO strategy. [...more]

Consumer Experience, Featured, SEO Comments (5)

Fundamentals of Paid Search Landing Page Optimization

Fundamentals of Paid Search Landing Page Optimization

Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

Consumer Experience, Featured, SEM Comments (1)

Interview with Steve Levitt

Interview with Steve Levitt

Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

Featured Comments (1)

Video – Is it the key to online conversion?

Video – Is it the key to online conversion?

Does adding a video to a landing page experience improve conversion rates? As much as I wish that were true, results have sometimes shown otherwise. [...more]

Consumer Experience, Featured Comments (1)

Maximize Your CPC

Maximize Your CPC

Sometimes I hear pay-per-click advertising account managers say something like "My CPCs keep going up!" as if that's a bad thing. But one sign of the effectiveness of online marketing efforts is the degree to which they increase the observed Cost-per-Click. In this post, Bradd explains why. [...more]

Featured, SEM Comments (6)

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