Tag Archive | "keyword relevancy"

Pay Attention to the Man Behind the Curtain

Pay Attention to the Man Behind the Curtain

Often only a few ads will be shown on a search query that seems like it should have many ads. Google claims that reason for this is because they only show ads with high 'relevance'. The real reason, though, is much simpler. [...more]

Featured, SEM Comments (8)

Where Should I Spend My Next Dollar?

Where Should I Spend My Next Dollar?

When will attribution become a mainstay in online marketing? We will never be able to understand all of the factors that go into a consumer purchase decision, but we certainly should be able to track, measure, and value the relative contributions of multiple online touchpoints. [...more]

Analytics, Featured, SEM Comments (0)

Are the Days of Keyword Density Over?

Are the Days of Keyword Density Over?

The days of keyword density are numbered. It's time to look at diversity. But will it be the road to content salvation? [...more]

Featured, SEO Comments (4)

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