Tag Archive | "impressions"

Solid Year-Over-Year Growth for Q1 of 2014

Solid Year-Over-Year Growth for Q1 of 2014

We've just released our quarterly State of Paid Search Report for Q1 of 2014, and the results demonstrate solid year-over-year growth across the board. [...more]

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Q4 Proves a Successful Quarter for Retail

Q4 Proves a Successful Quarter for Retail

According to our State of Paid Search Report for Q4 of 2013, both clicks and impressions were up for the retail industry. [...more]

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Sizable Growth for PLAs in Q4, According to Report

Sizable Growth for PLAs in Q4, According to Report

According to our State of Paid Search Report for Q4 2013, PLAs saw major growth in spend, impressions, and clicks from the previous year. [...more]

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Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

The Search Agency's State of Paid Search Report for Q4 of 2013 reveals that search spend and CPCs continue to rise. [...more]

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Search Volume Growing According to State of Paid Search Report Q3 2013

Search Volume Growing According to State of Paid Search Report Q3 2013

The Search Agency's State of Paid Search Report for Q3 2013 reveals that search volume continues to grow, especially on mobile devices. [...more]

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Paid Search Trends in Real Estate: Summer 2013

Paid Search Trends in Real Estate: Summer 2013

New research from The Search Agency finds smartphone and tablet search activity has more than doubled for real estate sites. [...more]

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Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

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Are You SEO Ready for the Upcoming Real Estate Season?

Are You SEO Ready for the Upcoming Real Estate Season?

Real estate expert, MJ, weighs in on past and current search marketing trends for the real estate industry and asks: "Are you SEO ready for the upcoming busy season?" [...more]

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New Video: What’s the most important factor for a well managed account?

New Video: What’s the most important factor for a well managed account?

This is the second edition of The Search Agent’s one-minute Q&A videos. In this video, Bradd Libby, The Search Agency’s Manager of AdMax Research and Development, answers the question “What’s the most important factor for a well managed account?” [...more]

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Position 1 Does Not Necessarily Imply Maximum Impressions

Position 1 Does Not Necessarily Imply Maximum Impressions

Google doesn't shout it from the mountaintops, but not every search results in an impression for a qualified ad, even if that ad averages placement in the first position. To maximize your impressions, you need to crank your bids up to 11. [...more]

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Average Position is a Really Perverse Metric

Average Position is a Really Perverse Metric

Average position is a really perverse metric.  Let’s say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day.  The account’s average position on […] [...more]

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