Tag Archive | "Impression Share"

The ‘Drake Equation’ of Search Marketing

The ‘Drake Equation’ of Search Marketing

In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]

Consumer Experience, Featured, SEM, SEO Comments (1)

Position 1 Does Not Necessarily Imply Maximum Impressions

Position 1 Does Not Necessarily Imply Maximum Impressions

Google doesn't shout it from the mountaintops, but not every search results in an impression for a qualified ad, even if that ad averages placement in the first position. To maximize your impressions, you need to crank your bids up to 11. [...more]

Featured, SEM Comments (5)

Follow Us on Twitter

Authors