Tag Archive | "h(Paid)"

h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

Taylor wraps up the h(Paid) blog series with a final post on the importance of cross-channel analytics. [...more]

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h(Paid): Optimizing Your Cross-Channel Paid Media Campaigns

h(Paid): Optimizing Your Cross-Channel Paid Media Campaigns

On to the fourth component of h(Paid): Optimization! Taylor unveils how marketers can optimize their paid media marketing campaigns, across channels. [...more]

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h(Paid): Engaging Your Target Audience

h(Paid): Engaging Your Target Audience

Taylor continues the discussion around h(Paid) and provides juicy details about the third component, engagement. [...more]

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h(Paid): Creating Relevance with Your Audience

h(Paid): Creating Relevance with Your Audience

Taylor uncovers the second component of h(Paid) and discusses the necessity of providing consumers with relevant ad experiences based on user intent. [...more]

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