Tag Archive | "grants rants"

Grant’s Rants: The Value of a WhatsApp User

Grant’s Rants: The Value of a WhatsApp User

What is a visitor worth? Today, Grant rants that not all visitors have the same value, and that they should be evaluated individually based on their individual behavior. [...more]

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Grant’s Rants: “SEO Content” is Just “Great Content”

Grant’s Rants: “SEO Content” is Just “Great Content”

This week Grant is ranting about "SEO content," an essentially outdated term. "SEO content" is ultimately just great content that is engaging and shareworthy. [...more]

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Grant’s Rants: Who Said SEO Is Easy?

Grant’s Rants: Who Said SEO Is Easy?

This week, Grant rants about some of the common misconceptions about SEO. While low-level SEO (such as title tags, meta descriptions, and crawlability) can be simple, more competitive SEO initiatives for bigger sites can be dauntingly complex. [...more]

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Grant’s Rants: Just Say No to Image Bait

Grant’s Rants: Just Say No to Image Bait

This week, Grant is ranting about image bait, those enticing or sensational images that reel visitors in but fail to back up those images with relevant content. While image bait can drive clicks and visitors to a site, the overall value of image bait is cancelled out by high bounce rates from visitors who jump ship after realizing that the content doesn't quite match their intent. Without any long term SEO value, image bait is one strategy to toss back into the sea. [...more]

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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]

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Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

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Grant’s Rants: Hey Matt, Be Careful What You Ask For…

Grant’s Rants: Hey Matt, Be Careful What You Ask For…

In this week's episode, Grant is ranting about the recent suggestions webmasters gave in response to Matt Cutts' asking for Google's Webmaster Tools' improvements. Among the most common suggestions from webmasters was better control of sitelinks selection. However, Grant suggests that increased control over sitelinks would result in decreased user experience and potentially lazy webmasters. [...more]

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Grant’s Rants: Old School SEO Questions, Halloween costumes and a dancing SEO

Grant’s Rants: Old School SEO Questions, Halloween costumes and a dancing SEO

This is a special episode of Grant's Rants featuring awesome Halloween costumes, a dancing SEO, and kudos to Matt Cutts for clarifying an old school SEO question this week: Do larger sites with more pages rank better? [...more]

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Grant’s Rants: Don’t Overlook Meta Description Tags!

Grant’s Rants: Don’t Overlook Meta Description Tags!

In this week's episode of Grant's Rants, Grant is ranting about the advertisers who overlook the importance of meta description tags. He provides several quick and easy strategies for meta description tags that will encourage the user to click through to your website! [...more]

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Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Some individuals say they can't measure SEO. Grant disagrees. In this week's episode, Grant is ranting about putting in the time to track, measure, and justify SEO metrics that matter! [...more]

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Grant’s Rants: Keyword “Not Provided”? Get Over It.

Grant’s Rants: Keyword “Not Provided”? Get Over It.

In this week's episode, Grant is ranting about keywords "not provided". Grant rants that there's other data sources you can use to understand your data and determine whether your content satisfies user intent. So get over it :-) [...more]

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Grant’s Rants: You Forgot About Usability

Grant’s Rants: You Forgot About Usability

In this week's episode, Grant is ranting about giving users what they're looking for and giving search engines a thumbs up that bananas abound. [...more]

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Grant’s Rants: Your Traffic Sucks! (or does it?)

Grant’s Rants: Your Traffic Sucks! (or does it?)

In this week's episode of Grant's Rants, Grant is ranting about traffic metrics. While many advertiser's pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true value of search by taking a deeper look at metrics that matter. It's not just about "more traffic", it's about "more high quality traffic"! [...more]

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Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

This week, Grant is ranting about anchor text and the risk of over-optimization. [...more]

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Grant’s Rants: Video Content Is Not the SEO Panacea

Grant’s Rants: Video Content Is Not the SEO Panacea

A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]

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Grant’s Rants: There Are No SEO Guarantees!

Grant’s Rants: There Are No SEO Guarantees!

In our third episode of Grant's Rants, Grant "discusses" the variability (and volatility!) of Search Engine Optimization (SEO) results. [...more]

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