Tag Archive | "Google"

The Week We Searched For- March 9, 2012

The Week We Searched For- March 9, 2012

It's been another exciting week in online marketing, as Facebook acquires GazeHawk's staff and Google re-introduces some classic ad campaigns with a digital twist. [...more]

Featured, News Comments (1)

The Week We Searched For- March 2, 2012

The Week We Searched For- March 2, 2012

In this week's stories, Facebook introduces a new suite of ad products, Yelp's IPO values the company at $900 million, and new research shows Twitter and Facebook buttons influence consumer buying decisions. [...more]

Featured, News Comments (0)

The Week We Searched For- February 17, 2012

The Week We Searched For- February 17, 2012

In this week's news, Google's acquisition of Motorola gets a nod from U.S. and EU regulators, Valentine's Day proves the value of mobile advertising, and Google introduces enhanced Ad Sitelinks. [...more]

Featured, News Comments (0)

The Week We Searched For- February 10, 2012

The Week We Searched For- February 10, 2012

In this week's stories, Zvelo discovers serious security problems in Google Wallet and Google AdWords updates its campaign management settings. [...more]

Featured, News Comments (0)

The Week We Searched For- February 3, 2012

The Week We Searched For- February 3, 2012

In this week's new, Facebook files for its long-anticipated IPO, Google faces further challenges with EU, and Google confirms Panda 3.2. [...more]

Featured, News Comments (1)

The Week We Searched For – January 27, 2012

The Week We Searched For – January 27, 2012

In this week's news, Google introduces a new privacy policy, Facebook makes Timeline compulsory, and Twitter releases new technology to censor tweets. [...more]

Featured, News Comments (0)

Is Google Buying AND SELLING Links?

Is Google Buying AND SELLING Links?

The omniscient SEO Lamp explores some possibly fishy linking tactics taken on by Google. Could it be true that Google is buying AND selling links?? [...more]

Featured, SEO Comments (3)

Google takes some heat over Google+

Google takes some heat over Google+

Controversy around Google's search results and Google+ content rages on with the introduction of a new username policy and an automatic opt-in for all new Gmail accounts. [...more]

Featured, News, Social Media Comments (0)

The Week We Searched For- January 20, 2012

The Week We Searched For- January 20, 2012

It was a very exciting week in online marketing with Google's disappointing Q4 earning report, Wikipedia's 24-hour shutdown of its English language site in protest of SOPA, and Facebook's new Timeline app service. [...more]

Featured, News Comments (1)

Interview with Ranil Wiratunga – January 2012

Interview with Ranil Wiratunga – January 2012

To kick off the new year, The Search Agents sat down with Ranil Wiratunga to discuss how changes in mobile marketing, social media, and online legislation may impact online marketers in 2012. [...more]

Featured, Mobile, SEM, SEO, Social Media Comments (1)

The Week We Searched For- January 6, 2012

The Week We Searched For- January 6, 2012

We kick off the New Year with the announcement of Yahoo!'s new CEO, Google Chrome's PageRank controversy and several predictions about what 2012 has in store for online marketing. [...more]

Featured, News Comments (1)

2012 Mobile Marketing Predictions

2012 Mobile Marketing Predictions

Matt looks at some of the possible trends, innovations and transactions that could change the landscape of mobile marketing in 2012. [...more]

Featured, Mobile, News Comments (0)

The Search Agents Predictions for Online Marketing in 2012

The Search Agents Predictions for Online Marketing in 2012

What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]

Analytics, Display, Featured, Mobile, SEM, SEO, Social Media Comments (5)

The Year We Searched For- Top 11 Online Marketing Events in 2011

The Year We Searched For- Top 11 Online Marketing Events in 2011

2011 has been a very exciting year in online marketing with introduction of several significant algorithmic updates, new advertising options, and new channels. [...more]

Featured, News Comments (0)

2011 Year-end Reflection –  Lamenting the Death of the Crap Content Gang

2011 Year-end Reflection – Lamenting the Death of the Crap Content Gang

The SEO Lamp laments the loss of its beloved Crap Content Gang, a boorish group of online hoodlums killed off by Google's big bad Panda. [...more]

Featured, SEO Comments (1)

The Week We Searched For- December 9, 2011

The Week We Searched For- December 9, 2011

In this week's news Twitter gets a major platform makeover, Facebook unveils its Subscriber button and a Federal Court judge orders Google, Facebook and others to de-index counterfeit sites. [...more]

Featured, News Comments (0)

The Week We Searched For- December 5, 2011

The Week We Searched For- December 5, 2011

It's been an incredibly busy week in online marketing with YouTube's revamped interface, Google's introduction of mobile Indoor Maps, and the FTC settlement on Facebook's privacy issues. [...more]

News Comments (0)

Walkthrough of YouTube’s New Analytics Platform

Walkthrough of YouTube’s New Analytics Platform

Learn more about the exciting features and benefits in the new YouTube Analytics platform. [...more]

Featured, Social Media, Video Comments (3)

Why Mobile Site Optimization Matters- 6 Best Practices for Mobile Design

Why Mobile Site Optimization Matters- 6 Best Practices for Mobile Design

With growing competition in mobile search and Google's recent algorithm changes that made mobile website optimization a ranking factor in mobile paid search, it's increasingly important for marketers to optimize their mobile sites to provide a better user experience. [...more]

Featured, Mobile Comments (5)

Hanging Out with the Muppets on Google+

Hanging Out with the Muppets on Google+

Ahead of their new feature film release, how have The Muppets taken advantage of being one of the first official brands on Google+? [...more]

Featured, Social Media Comments (1)

The Week We Searched For- November 18, 2011

The Week We Searched For- November 18, 2011

In this week's news, Google introduces new landing page reports and its long anticipated music service, Google Music, and Facebook continues to receive scrutiny from Washington over its use of user data. [...more]

Featured, News Comments (0)

Interest-Based Advertising: In Your Best Interest?

Interest-Based Advertising: In Your Best Interest?

Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]

Featured, SEM Comments (0)

The Science of Social Search

The Science of Social Search

Heather sets out to define the state and future of social search using an old analogy from high school biology-- hybrid organisms. Don't worry you won't have to draw pundit squares to understand the growing bond between search and social. [...more]

Featured, Social Media Comments (1)

Categorizing Your Content Creation for Optimal Freshness and Quality

Categorizing Your Content Creation for Optimal Freshness and Quality

David discusses best practices for segmenting SEO content production into three categories, "evergreen," "industry specific" and "fun," to ensure content "freshness." [...more]

Featured, SEO Comments (4)

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

Featured, SEM Comments (1)

5 Things I’m Looking Forward To At PubCon 2011

5 Things I’m Looking Forward To At PubCon 2011

With the range of search marketing and social media conferences available these days, it can be hard to decipher which ones are good and which ones are great. According to David, PubCon is one of the great conferences. Read more to find out why... [...more]

Featured, SEO, Social Media Comments (2)

The Week We Searched For- November 3, 2011

The Week We Searched For- November 3, 2011

Very important week in online marketing, as Google announces significant changes to its search algorithm, revamps its AdWords location targeting services and introduces new paid ad placements. [...more]

Featured, News Comments (1)

Does Your Web Content Have an “Expired by” Date?

Does Your Web Content Have an “Expired by” Date?

Google's latest demand for "freshness" has SEOs worried about their content's expiration date. Grant points out that "fresh" doesn't necessarily equate to "new." Content's shelf life depends on the value that content provides its users. [...more]

Featured, SEO Comments (1)

Interview with Steve Levitt

Interview with Steve Levitt

Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

Featured Comments (1)

The Week We Searched For- October 28, 2011

The Week We Searched For- October 28, 2011

Exciting week in online marketing thanks to Google's expansion of its Offers service, its introduction of "bid for calls" and Facebook's announcement of its new Arctic data center. [...more]

Featured, News Comments (0)

Follow Us on Twitter

Authors