Tag Archive | "Google"

Is ‘Google Zebra’ the Next Major Algorithm Update?

Is ‘Google Zebra’ the Next Major Algorithm Update?

Matt discusses a potential Google algorithm update that is black and white and abuzz with speculation all over! [...more]

Featured, SEO Comments (9)

Grant’s Rants: Google Product Discontinuations

Grant’s Rants: Google Product Discontinuations

Today is the last day that Google Reader will exist and Grant is ranting about Google's choices to discontinue products that have served consumers and SEOs well. [...more]

Featured, News, SEO Comments (4)

Google’s Local Carousel: What This Means for Local Search

Google’s Local Carousel: What This Means for Local Search

Michelle details the newest feature on the Google SERP and reports on three ways the carousel will affect local search. [...more]

Featured, News, SEO, Social Media Comments (2)

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Rohan discusses the impact of data collection on our personal lives. [...more]

Featured, News Comments (3)

Grant’s Rants: The Ups and Downs of SEO Rankings

Grant’s Rants: The Ups and Downs of SEO Rankings

In today's episode, Grant is ranting about the ups and downs of SEO rankings (notice the clever setting: an elevator). This week, Grant warns marketers to change their focus from rankings to metrics that matter to their bottom line. [...more]

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Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

Featured, News, SEM Comments (0)

Grant’s Rants – Penguin 2.0

Grant’s Rants – Penguin 2.0

We are debuting our new blog series, Grant's Rants, where Director of SEO Product, Grant Simmons, rants and raves about the current search marketing landscape. Here is episode one! [...more]

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Gmail Money Transfers: One You Won’t Want Going to the Spam Folder

Gmail Money Transfers: One You Won’t Want Going to the Spam Folder

After moving to the UK from the US four years ago, Nathan has noticed the inconvenient difference between US banking and UK banking. In this post, Nathan discusses how Google Wallet is helping Americans move their money with ease and move past restrictive banking transfer fees and timelines. [...more]

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Google Now, Or Should That Be ‘Google Soon’?

Google Now, Or Should That Be ‘Google Soon’?

Have you used Google Now yet? Ben explains why Google Now still needs some development before it lives up to its true potential. [...more]

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Search Engine Optimism: Breaking Up Is Hard to Do

Search Engine Optimism: Breaking Up Is Hard to Do

While some claim that sites may never, ever recover from Google's Penguin, Holly is optimistic. Here she explains why SEO is not a "never, ever" type of scenario. [...more]

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Are We Ready to Break the (Google) Glass Ceiling?

Are We Ready to Break the (Google) Glass Ceiling?

Surely Google Glass is the most catchy tech gadget as of now, but is it the most innovative? Louise discusses the limitations of the newest tech sensation. [...more]

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Google Changes Its Enhanced Campaign Tune… Slightly

Google Changes Its Enhanced Campaign Tune… Slightly

Taylor and Matt explain what Google's latest change to Enhanced Campaigns means for advertisers. [...more]

Featured, News, SEM Comments (0)

The Search Agency Evaluates Celebrity Reach via “CoolRank”

The Search Agency Evaluates Celebrity Reach via “CoolRank”

After conducting preliminary research on a new engagement rank factor created by The Search Agency, Grant describes how CoolRank is calculated and what Google thinks of it. [...more]

Analytics, Featured, News Comments (2)

Are Enhanced Campaigns Keeping You Awake at Night?

Are Enhanced Campaigns Keeping You Awake at Night?

Preparing for the Enhanced Campaigns automatic migration dates is no easy feat, but you don't have to loose sleep over it! Taylor discusses the considerable challenges that advertisers face and provides insight about what strategies will need to be restructured for a seamless migration. [...more]

Featured, News, SEM Comments (3)

Google Sports a New Look: The Integration of the March Madness Answer Card

Google Sports a New Look: The Integration of the March Madness Answer Card

March Madness is getting even more mad with the help of Google's new March Madness Answer Card. Christina explains how this addition affects organic listings, SEOs and, of course, sports fans. [...more]

Featured, News, SEO Comments (5)

A Lesson on Google’s Webspam Guidelines

A Lesson on Google’s Webspam Guidelines

Kirby continues his discussion about Google's quality rating process and dives into the search engines' wespam guidelines! [...more]

Featured, SEO Comments (3)

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Google recently gave the public a look at what factors it consider when assigning quality ratings. In his first Search Agents post, Kirby clarifies and explains the guidelines that Google made available. [...more]

SEO Comments (3)

Do Millennials Need Formal Search Engine Education?

Do Millennials Need Formal Search Engine Education?

As a current UCLA undergrad student, Jenna understands firsthand how college students can misuse Google search during research. [...more]

SEO Comments (3)

Google Has a Shopping Problem

Google Has a Shopping Problem

With the recent acquisition of Frommers, Josh breaks down Google's purchases this year alone. [...more]

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Gain Visibility in Search Without Big Money

Gain Visibility in Search Without Big Money

Jessica explains that you don't really need to be spending all that cash to be found online anymore. You just need a more refined strategy. [...more]

Featured, SEO, Social Media Comments (3)

Bing, The Olympics and a Missed Opportunity – an Editorial

Bing, The Olympics and a Missed Opportunity – an Editorial

David is pulling his hair out wondering why Bing hasn't capitalized on the Olympics more. [...more]

Featured, News, SEO, Social Media Comments (0)

The Search Agency’s Point of View – Google+ Local Pages

The Search Agency’s Point of View – Google+ Local Pages

Grant takes us through the new roll out of Google + Local Pages and how it will affect marketers. [...more]

Featured, SEO, Social Media Comments (2)

The Week We Searched For- May 11, 2012

The Week We Searched For- May 11, 2012

Exciting week in search with Bing's introduction on new social search features and an updated UI and Facebook's announcement of its new app store. [...more]

Featured, News Comments (1)

Google Penguin Update Continues Assault on Black Hat SEO

Google Penguin Update Continues Assault on Black Hat SEO

Mark provides insights into Google's recent Penguin update: how to determine if you were hit, how to recover if you were, and how to protect your site from future algorithm updates. [...more]

Featured, SEO Comments (7)

SEM Data Made Simple: AdWords Labels

SEM Data Made Simple: AdWords Labels

Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

Featured, News, SEM Comments (1)

The Week We Searched For- April 13, 2012

The Week We Searched For- April 13, 2012

In this week's news, Google releases its Q1 2012 report, Facebook acquires Instagram for $1 billion, and Google+ gets a facelift. [...more]

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The Week We Searched For- April 6, 2012

The Week We Searched For- April 6, 2012

In this week's news, Google unveils Project Glass, Facebook sues Yahoo for patent infringement, and Google introduces Conversion Tracking for Ad Extensions. [...more]

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An Interview with Erik Freeman

An Interview with Erik Freeman

Erik sat down with The Search Agency to discuss recent changes in Google's linking algorithm and the future of SEO and Brand Building. [...more]

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Conversion Tracking for Google AdWords Extensions

Conversion Tracking for Google AdWords Extensions

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

SEO and Brand Building

SEO and Brand Building

SEO and Brand Building have often stood in opposition, but with Google's attacks on paid links, bridging the gap is more important than ever. Erik discusses building online authority through a strong online brand and authentic content. [...more]

Featured, SEO, Social Media Comments (15)