Aaron Goldman stops by The Search Agents to show that the marketing lessons of Google go well beyond SEM and SEO, that we may have a double agent in our midst, and that we all have an inner Dr. Dre just waiting to be unleashed. [...more]
Google devotes a new page to real time search results and a new Gmail Voice service. [...more]
Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]
Google and Verizon net neutrality proposal has received a lot of criticism this week from net neutrality activists, who claim that, if passed, the Google-Verizon proposal will privatize the web. [...more]
Facebook introduced two new services this week: "Facebook Questions," which enables users to pose questions to Facebook's community, and their new social shopping service with Amazon. [...more]
In this week's The Week We Searched For, we discuss Google's new App Inventor, Apple's purchasing spree, and Facebook's explosive growth in mobile. [...more]
Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010. [...more]
Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]
Google has specific controls in place to serve ads within your designated budget limits. So why do advertisers still struggle with overspend? And what can an account manager do to prevent it? [...more]
Google dominates this week's stories with their planned acquisition of the travel software company ITA and the redesign of their Google News platform. [...more]
