Tag Archive | "Google TV Ads"

Google TV Ads: A Retrospective

Google TV Ads: A Retrospective

A little more than a week after Google announced TV Ads would be retired, Dale reflects on what it all means, and what is next in Video Advertising. [...more]

Featured, SEM, Video Comments (0)

R.I.P. Google TV Ads

R.I.P. Google TV Ads

Michael gives a eulogy for Google TV Ads and looks to the future intersection of television and online advertising. [...more]

Featured, News, SEM Comments (5)

Google TV and SEM: Why Can’t We Be Friends?

Google TV and SEM: Why Can’t We Be Friends?

Kalle Tompros explores the impact of Google TV ads on the paid search marketing world. Do advertisers need to start adjusting accordingly? Find out! [...more]

Display, Featured, SEM Comments (0)

The Year We Searched For- Top 11 Online Marketing Events in 2011

The Year We Searched For- Top 11 Online Marketing Events in 2011

2011 has been a very exciting year in online marketing with introduction of several significant algorithmic updates, new advertising options, and new channels. [...more]

Featured, News Comments (0)

Google TV Ads: Making Television Commercials Measurable and Affordable

Google TV Ads: Making Television Commercials Measurable and Affordable

Television is becoming a more viable advertising channel for performance-driven marketers. Download our new white paper to learn more about Google TV Ads and how to apply the optimization principles of paid search to TV commercial buying. [...more]

Featured Comments (1)

Interview with Steve Levitt

Interview with Steve Levitt

Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

Featured Comments (1)

Occupy Wall Street Goes Offline with Google TV Ads

Occupy Wall Street Goes Offline with Google TV Ads

The Occupy Wall Street movement has done an amazing job leveraging online media channels to promote their message and encourage user participation. Now they are turning their attention to offline media with Google TV Ads. [...more]

Featured, SEM, Social Media, Video Comments (1)

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