Tag Archive | "Google Bid Simulator"

Like a Rock: The ‘Bid-CPC’ Relationship

Like a Rock: The ‘Bid-CPC’ Relationship

The 'bid-CPC' relationship in pay-per-click advertising is very stable over the period of months, despite holidays and major changes to Google's algorithms and user interface. [...more]

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Search Marketing Advice from Machiavelli

Search Marketing Advice from Machiavelli

Machiavelli's writing holds useful advice for the modern digital marketer. In this post, Bradd shows how maximizing one's relative benefit, rather than absolute profit, might lead to better long-term results. [...more]

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How to Calculate Profit-Maximizing ROI

How to Calculate Profit-Maximizing ROI

George Michie wrote that when choosing between a given budget limit or a given ROI target, he has "always believed that the ROI target should take precedence." But which value of ROI should you target? [...more]

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