Tag Archive | "Google Adwords"

Google Tests “Related To” Sponsored Links in AdWords

Google seems to be experimenting with a new feature in AdWords to serve additional ads based on keywords that are somehow associated with the user's original query. [...more]

Featured, News, SEM Comments (5)

A View to a… Conversion?

Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]

Display, Integrated Marketing Comments (1)

Bidding Basics—Not So Basic After all!

When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]

Featured, SEM Comments (0)