Tag Archive | "Google Adwords"

Google AdWords Enhanced Campaigns

Google AdWords Enhanced Campaigns

Keith explains Google's latest major update to AdWords: Enhanced Campaigns. [...more]

SEM Comments (4)

Fix Your AdWords Keyword Tool, Google!

Fix Your AdWords Keyword Tool, Google!

Matt is none too pleased with Google Adwords Keyword Tool at the moment. Are you experiencing similar problems? [...more]

SEO Comments (9)

AdWords Scripts – The Democratization Of Automation

AdWords Scripts – The Democratization Of Automation

Daniel walks us through new AdWords Scripts and offers some next step ideas...that include a bid managing kitty. [...more]

Featured, News, SEM Comments (1)

The Search Agency’s Point of View: Google Shopping

The Search Agency’s Point of View: Google Shopping

Keith takes us through the recent changes to Google Shopping in Adwords, and what advertisers can expect in the near future. [...more]

Featured, Feeds, SEM Comments (0)

Google AdMob and AdWords – So Happy Together

Google AdMob and AdWords – So Happy Together

Cassandra gives us the bottom line on what's what with the new Google AdWords/AdMob integration. [...more]

Featured, Mobile, News, SEM Comments (0)

Power to the People – Change Google’s Ad Rotation Setting

Power to the People – Change Google’s Ad Rotation Setting

Cassandra explains why the new ad rotation settings are making advertisers angry enough to retaliate with a petition. [...more]

Featured, SEM Comments (0)

Changes to Google’s Rotate Ads Option – What You Need to Know

Changes to Google’s Rotate Ads Option – What You Need to Know

Kathryn explains how Google's new Ad Rotation option will affect your AdWords campaigns. [...more]

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Google Increases Transparency in Quality Scores

Google Increases Transparency in Quality Scores

Katie details the latest Google AdWords update to Quality Score. What do the changes mean for your campaigns? [...more]

Featured, SEM Comments (4)

The Week We Searched For- April 30-May 2, 2012

The Week We Searched For- April 30-May 2, 2012

We've got all the week's top online marketing stories- Google's latest Panda Update, Bing's UI redesign, and new setting in Google AdWords. [...more]

Featured, News Comments (0)

SEM Data Made Simple: AdWords Labels

SEM Data Made Simple: AdWords Labels

Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

Featured, News, SEM Comments (1)

The Week We Searched For- April 20, 2012

The Week We Searched For- April 20, 2012

This week brings news of an important change coming soon to AdWords, a rumored IPO date for Facebook, and an all-in-one entertainment system. [...more]

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Conversion Tracking for Google AdWords Extensions

Conversion Tracking for Google AdWords Extensions

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

The Week We Searched For- April 2, 2012

The Week We Searched For- April 2, 2012

Last week Google introduced a cool new market survey tool and a beta version of click-to-teleport Ad Extensions. In other news the NYTimes gives us a glimpse into the future of speech-recognition and Google kills BuildMyRank. [...more]

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The Week We Searched For- February 10, 2012

The Week We Searched For- February 10, 2012

In this week's stories, Zvelo discovers serious security problems in Google Wallet and Google AdWords updates its campaign management settings. [...more]

Featured, News Comments (0)

The Week We Searched For- January 20, 2012

The Week We Searched For- January 20, 2012

It was a very exciting week in online marketing with Google's disappointing Q4 earning report, Wikipedia's 24-hour shutdown of its English language site in protest of SOPA, and Facebook's new Timeline app service. [...more]

Featured, News Comments (1)

The Week We Searched For- September 30, 2011

The Week We Searched For- September 30, 2011

We end September with several big announcements from Google, including Google Analytics Premium, Real Time Analytics reports and Google AdWords for Youtube. [...more]

Featured, News Comments (1)

Google Targets Small Businesses with AdWords Express

Google Targets Small Businesses with AdWords Express

In an effort to tap into the small business ad market, Google has launched an easier, more time efficient way for local advertisers to buy search ads called AdWords Express. [...more]

Featured, News, SEM Comments (2)

The Week We Searched For- July 22, 2011

The Week We Searched For- July 22, 2011

In this week's stories, Microsoft releases its 2011 fiscal earnings report. Google retires Google Labs and starts testing an AdWords credit card for small business advertisers. [...more]

Featured, News Comments (2)

The Week We Searched For- June 3, 2011

The Week We Searched For- June 3, 2011

In this week's news, Google enters the daily-deals race with Google Offers on the same day that Groupon files its IPO. [...more]

Featured, News Comments (0)

Google AdWords Standard and Accelerated Delivery:  The Simple Story of The Tortoise and The Hare

Google AdWords Standard and Accelerated Delivery: The Simple Story of The Tortoise and The Hare

A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]

Featured, SEM Comments (15)

Google Tests “Related To” Sponsored Links in AdWords

Google Tests “Related To” Sponsored Links in AdWords

Google seems to be experimenting with a new feature in AdWords to serve additional ads based on keywords that are somehow associated with the user's original query. [...more]

Featured, News, SEM Comments (8)

A View to a… Conversion?

A View to a… Conversion?

Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]

Consumer Experience, Display, Featured Comments (1)

Bidding Basics—Not So Basic After all!

Bidding Basics—Not So Basic After all!

When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]

Featured, SEM Comments (0)

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