Tag Archive | "Fox"

Family Guy Starring Windows 7 – Old Media Jumps the Shark

Family Guy Starring Windows 7 – Old Media Jumps the Shark

On November 8, Fox will air a special 100% commercial-free episode of Family Guy. Until yesterday, it was to be sponsored by Microsoft as part of a larger deal with Fox to promote Windows 7. What does this type of branded integration say about the current state of television advertising and the disruptive impact of the internet? [...more]

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