The Week We Searched For- December 5, 2011
It's been an incredibly busy week in online marketing with YouTube's revamped interface, Google's introduction of mobile Indoor Maps, and the FTC settlement on Facebook's privacy issues. [...more]
Tag Archive | "efficient frontier"
Dirty Little Secrets of Portfolio Theory
Several search marketing firms claim to have based their account management technology on Modern Portfolio Theory. But, there are problems with portfolio theory that could easily get online marketers into trouble if they take these companies at their word. [...more]
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