Tag Archive | "Doubleclick"

Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

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How Google’s Content Network Is Like John D. Rockefeller

How Google’s Content Network Is Like John D. Rockefeller

I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]

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The Week We Searched For — September 18, 2009

The Week We Searched For — September 18, 2009

‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. We've got the latest happenings at Google and Facebook. And for a quick pick-me-up, check out Fast Flip or the Espresso Book Machine. [...more]

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