Tag Archive | "display retargeting"

Display Retargeting for the B2C Marketer

Display Retargeting for the B2C Marketer

  Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative […] [...more]

Consumer Experience, Display, Featured Comments (2)

Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] [...more]

Consumer Experience, Display, Featured Comments (0)

Google Remarketing: Turning Clicks to Conversions

Google Remarketing: Turning Clicks to Conversions

Google is offering a beta remarketing service to selected advertisers and agencies. Will this latest effort to re-target site visitors with display ads through Google's content network increase customer engagement and conversions? [...more]

Display, Featured, SEM Comments (0)