Tag Archive | "display retargeting"

Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] [...more]

Consumer Experience, Display, Featured Comments (0)

Google Remarketing: Turning Clicks to Conversions

Google Remarketing: Turning Clicks to Conversions

Google is offering a beta remarketing service to selected advertisers and agencies. Will this latest effort to re-target site visitors with display ads through Google's content network increase customer engagement and conversions? [...more]

Display, Featured, SEM Comments (0)