Tag Archive | "display"

New Channel Alert, B2B Advertisers!

New Channel Alert, B2B Advertisers!

Use Gmail Sponsored Promotions to Grow Your B2B Outreach Beyond Paid Search For many search marketers who have worked on B2B accounts, the challenge of growing a B2B audience efficiently, while at the same time scaling reach beyond paid search, hits close to home. Thankfully, a new solution has emerged – Google’s display media product, […] [...more]

Display, Featured, SEM Comments (0)

Make Display Ad Impressions = Display Ad Views

Make Display Ad Impressions = Display Ad Views

Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, […] [...more]

Display, Featured, SEM Comments (2)

Build Brand Awareness with Social Media

Build Brand Awareness with Social Media

When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand's online presence. We recently partnered with a beverage industry retailer to grow their online presence with a Display media campaign on Facebook. Check out our latest case study about the partnership, detailing how we... - Grew 100,000+ Facebook page Likes […] [...more]

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Display Retargeting for the B2C Marketer

Display Retargeting for the B2C Marketer

  Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative […] [...more]

Consumer Experience, Display, Featured Comments (2)

Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] [...more]

Consumer Experience, Display, Featured Comments (0)

Yahoo + Brightroll = The Future of Online Video Advertising

Yahoo + Brightroll = The Future of Online Video Advertising

Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed […] [...more]

Display, Featured, News, Video Comments (4)

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these […] [...more]

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Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

Display, Featured, News, SEM Comments (1)

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

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Getting to Know Apple’s iAds

Getting to Know Apple’s iAds

Michelle gives an overview of Apple's iAds and explains why marketers should pay attention to this new ad format as it gains mainstream traction. [...more]

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Buy Lumigan Without Prescription

Buy Lumigan Without Prescription

In this week's stories, Google launchesits new suite of services for display advertising and new status icons to AdWords, while Facebook introduces its new "Acquaintance List" feature. [...more]

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Reglan For Sale

Reglan For Sale

With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

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Buy Ketoconazole Cream Without Prescription

Buy Ketoconazole Cream Without Prescription

It was a jam-packed week with Facebook's introduction of several new services, Google's integration of +1 on display ads and the release of Google Wallet. [...more]

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Interview with Brian McCarthy- June 2011

Interview with Brian McCarthy- June 2011

This month we sat down with Brian McCarthy, our new SVP of Product, to discuss his role at The Search Agency, exciting plans for 2012 and 2013 and tennis. [...more]

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An Interview with David Hughes

An Interview with David Hughes

The Search Agents sit down with CEO David Hughes to discuss his plans for 2011 and how recent industry developments could affect search marketers in the coming year. [...more]

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The Net on Display Networks: OMMA Ad Nets 2010

The Net on Display Networks: OMMA Ad Nets 2010

Leonard reports back from OMMA Ad Nets 2010, where the leading networks and display industry players came together to sort out this expansive and intimidating field of opportunities and chaos. [...more]

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