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Tag Archive | "digital"

Strategies to Boost Online Engagement

Strategies to Boost Online Engagement

How to Use Social Media to Forge Bonds between Your Brand and Your Customers In the world of digital marketing, high audience engagement is one of the key indicators of a successful marketing campaign. Whereas a decade ago, direct-mail marketing used to be the only form of communication between a brand and its consumer, the […] [...more]

Consumer Experience, Featured, SEO, Social Media Comments (5)

Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

Featured, News, SEM, SEO Comments (1)

Will Google’s AdID Change the Online Advertising World?

Will Google’s AdID Change the Online Advertising World?

Director of Paid Media, Ranil Wiratunga, weighs in on how Google's AdID could change the online advertising world. [...more]

Featured, News, SEM Comments (0)

Mobile: The Bridge Between Traditional and Digital Advertising

Mobile: The Bridge Between Traditional and Digital Advertising

Holly discusses the potential of mobile marketing to bridge the gap between traditional and digital advertising. [...more]

Featured, Mobile Comments (0)