Tag Archive | "CTR"

Solid Year-Over-Year Growth for Q1 of 2014

Solid Year-Over-Year Growth for Q1 of 2014

We've just released our quarterly State of Paid Search Report for Q1 of 2014, and the results demonstrate solid year-over-year growth across the board. [...more]

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Search Volume Growing According to State of Paid Search Report Q3 2013

Search Volume Growing According to State of Paid Search Report Q3 2013

The Search Agency's State of Paid Search Report for Q3 2013 reveals that search volume continues to grow, especially on mobile devices. [...more]

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Are You SEO Ready for the Upcoming Real Estate Season?

Are You SEO Ready for the Upcoming Real Estate Season?

Real estate expert, MJ, weighs in on past and current search marketing trends for the real estate industry and asks: "Are you SEO ready for the upcoming busy season?" [...more]

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Interview with David Carrillo- February 2012

Interview with David Carrillo- February 2012

David sat down with The Search Agents to discuss the benefits of local SEO marketing with Google Places, Google's new 'search, plus your world' service, and how personalized search is changing search user experiences. [...more]

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PPC Best Practices: Geo Targeted Keyword Insertion

PPC Best Practices: Geo Targeted Keyword Insertion

Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion. [...more]

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SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

At the recent SMX Advanced in Seattle, Craig Danuloff, Quality Score Researcher, and Frederick Vallaeys from Google discuss the science behind QS, offering two different perspectives on how marketers can improve QS and paid search performance. [...more]

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Google AdWords Update: Change to Search Ad Display URL Format

Google AdWords Update: Change to Search Ad Display URL Format

Last week, Google announced another change to the format of its paid advertisement. Read on to learn how the change could affect your paid search campaigns... [...more]

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Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]

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Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google has replaced the "Sponsored Links" label above its paid ads with "Ads". Seems like a rather innocuous change. But new research suggests it could have a damaging impact on PPC click-through rate. [...more]

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Analyzing Campaign Traffic by Average Position

Analyzing Campaign Traffic by Average Position

Sure, we all know that average position is not always a wholly reliable metric, just as achieving a higher position does not necessarily equate into more traffic. Looking at a small data set from one of our existing campaigns illustrates how decisions change based on the manner in which we group data. [...more]

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The ‘Drake Equation’ of Search Marketing

The ‘Drake Equation’ of Search Marketing

In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]

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The Pollution Effect

The Pollution Effect

Paid search advertisers are acutely aware of the dependence of click traffic levels on their ad's position. But recent changes to how Google apparently serves ads in search results on its own site might have a toxic effect across the board. [...more]

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The Highest Quality Score is not Always the Best Quality Score

The Highest Quality Score is not Always the Best Quality Score

The formula for AdRank is so simple that it's surprising how frequently, and grievously, people can sometimes get it wrong. The purpose of economic activity is to maximize profit, not Quality Score. So, when the two are in conflict, choose the lower QS. [...more]

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Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

In part 2 of this post, Bradd provides a simple, visual means for determining your optimal bid from Google’s Bid Simulator. Then, uses some straightforward math to show you how to calculate the optimal bid (and CPA and ROI) for Dr. Varian's example of online retailer selling digital cameras. [...more]

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Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Dr. Hal Varian produced a Google AdWords bidding tutorial in which he outlines a 4-step process for determining your optimal bidding strategy. The video includes a number of best practices for any PPC manager to follow, but also leaves out critical information and makes numerous simplifications. Bradd has identified the best practices and limitations from Dr. Varian's tutorial and translates this insight into actionable tactics to improve your campaign performance. [...more]

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Rich Media Ads in Search:  Google’s Video Plus Box (VPB)

Rich Media Ads in Search: Google’s Video Plus Box (VPB)

Google recently introduced a video plus box to their ad offering in the Google Search Network. This enhancement allows a user to watch a short clip that’s embedded in an advertiser’s sponsored search listing. On one campaign, Travel Channel has seen a 190% increase in CTR since launching these rich media ads. [...more]

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Why is Clickthrough Rate the Main Factor in Quality Score?

Why is Clickthrough Rate the Main Factor in Quality Score?

Google makes it clear that an ad's clickthrough rate (CTR) is the primary component of its Quality Score (QS). But one question which search marketers frequently overlook (and one for which Google has offered only a superficial answer) is: Why? [...more]

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Modeling Clickthrough Probabilities

Modeling Clickthrough Probabilities

Good account management requires a good understanding of the relationship between the clickthrough rate (CTR) for a given ad and that ad's average position. Fortunately, Google's Bid Simulator is lending a helping hand. [...more]

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Bing Brings More Conversions at Lower Costs

Bing Brings More Conversions at Lower Costs

Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]

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