Tag Archive | "creative writing"

Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”

Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”

In my latest Search Engine Land article, I look at the text ads Google runs to see what lessons PPC managers can learn about writing "killer" ad copy. [...more]

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Trading in My Style Guides for SEO Best Practices

Trading in My Style Guides for SEO Best Practices

“Creative writing and editing” has taken on a whole new meaning since I started working for TSA as an SEO content editor in September. The only things that remain the same are my approach to research and the occasional need for a good old-fashioned thesaurus. [...more]

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