Tag Archive | "creative testing"

Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”

Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”

In my latest Search Engine Land article, I look at the text ads Google runs to see what lessons PPC managers can learn about writing "killer" ad copy. [...more]

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New, Proprietary SEM Creative Testing Tool

New, Proprietary SEM Creative Testing Tool

Well-written headlines and ad copy can significantly improve the performance of any paid search campaign. Determining which version of a PPC ad is most effective for a particular keyword or ad group requires rigorous, controlled testing to account for changes in bid and position. TSA's new creative testing tool enables our account teams to quantify the impact of each ad on conversion rate and quickly determine which under-performing versions should be paused. One client has already seen a 30% boost in conversion rate for the ad groups in which the creative testing methodology has been applied. [...more]

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