Tag Archive | "CPM"

Google Allows Advertisers to Pay by Viewable Impression

Google Allows Advertisers to Pay by Viewable Impression

Michelle and Rick detail the recent news on Viewable Impressions. Now, advertisers can elect to pay for display ads when they are viewed, rather than when they are served. [...more]

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Twitter Launches “Promoted Tweets”

Twitter Launches “Promoted Tweets”

Promoted Tweets represent a new way for advertisers to place their tweets at the top of the search results page... and for Twitter to start generating some significant new revenue. [...more]

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