Tag Archive | "CPC"

Large Gains for Bing in Q1

Large Gains for Bing in Q1

Spend is increasing on Bing at a faster rate than on Google, according to our recently released State of Paid Search report on Q1. [...more]

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Solid Year-Over-Year Growth for Q1 of 2014

Solid Year-Over-Year Growth for Q1 of 2014

We've just released our quarterly State of Paid Search Report for Q1 of 2014, and the results demonstrate solid year-over-year growth across the board. [...more]

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Q4 Proves a Successful Quarter for Retail

Q4 Proves a Successful Quarter for Retail

According to our State of Paid Search Report for Q4 of 2013, both clicks and impressions were up for the retail industry. [...more]

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Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

The Search Agency's State of Paid Search Report for Q4 of 2013 reveals that search spend and CPCs continue to rise. [...more]

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Search Volume Growing According to State of Paid Search Report Q3 2013

Search Volume Growing According to State of Paid Search Report Q3 2013

The Search Agency's State of Paid Search Report for Q3 2013 reveals that search volume continues to grow, especially on mobile devices. [...more]

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Tablet CPCs on Par with Desktop after Enhanced Campaigns

Tablet CPCs on Par with Desktop after Enhanced Campaigns

Alec discusses CPC trends after the transition to Enhanced Campaigns and explains why CPCs have declined, rather than inclined as suspected. [...more]

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Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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Google to Update the Way Quality Scores Are Displayed in AdWords

Google to Update the Way Quality Scores Are Displayed in AdWords

Keith summarizes the recent announcement that Google will be updating the way 1-10 Quality Scores are displayed in AdWords and covers advertisers' most pressing questions. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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When to Cut the Long Tail

When to Cut the Long Tail

Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]

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What does the success of targeted social mean for paid search?

What does the success of targeted social mean for paid search?

Mike shares his insights drawn from a recent roundtable on social media and paid search at the Media Post Search Insider Summit in Park City, Utah. [...more]

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Like a Rock: The ‘Bid-CPC’ Relationship

Like a Rock: The ‘Bid-CPC’ Relationship

The 'bid-CPC' relationship in pay-per-click advertising is very stable over the period of months, despite holidays and major changes to Google's algorithms and user interface. [...more]

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Google AdWords Update: Change to Search Ad Display URL Format

Google AdWords Update: Change to Search Ad Display URL Format

Last week, Google announced another change to the format of its paid advertisement. Read on to learn how the change could affect your paid search campaigns... [...more]

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Analyzing Campaign Traffic by Average Position

Analyzing Campaign Traffic by Average Position

Sure, we all know that average position is not always a wholly reliable metric, just as achieving a higher position does not necessarily equate into more traffic. Looking at a small data set from one of our existing campaigns illustrates how decisions change based on the manner in which we group data. [...more]

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Maximize Your CPC

Maximize Your CPC

Sometimes I hear pay-per-click advertising account managers say something like "My CPCs keep going up!" as if that's a bad thing. But one sign of the effectiveness of online marketing efforts is the degree to which they increase the observed Cost-per-Click. In this post, Bradd explains why. [...more]

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Escalating Keyword Prices Differentiates the Next Generation of Search Marketer

Escalating Keyword Prices Differentiates the Next Generation of Search Marketer

Keyword prices continue to rise across all the search engines. Effective keyword management and quality score optimization have become even more important as search marketers try to keep their campaigns within budget and profitable. [...more]

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Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

In part 2 of this post, Bradd provides a simple, visual means for determining your optimal bid from Google’s Bid Simulator. Then, uses some straightforward math to show you how to calculate the optimal bid (and CPA and ROI) for Dr. Varian's example of online retailer selling digital cameras. [...more]

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Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Dr. Hal Varian produced a Google AdWords bidding tutorial in which he outlines a 4-step process for determining your optimal bidding strategy. The video includes a number of best practices for any PPC manager to follow, but also leaves out critical information and makes numerous simplifications. Bradd has identified the best practices and limitations from Dr. Varian's tutorial and translates this insight into actionable tactics to improve your campaign performance. [...more]

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Cost per Acquisition (CPA) is a Funny Beast

Cost per Acquisition (CPA) is a Funny Beast

If you manage bids on search engine ad auctions, you probably spend a lot of time puzzling over spreadsheets looking for opportunities to improve your account's Cost per Acquisition (CPA). But CPA is a funny beast and if you don't know how funny it can act (even in the best of times), you might be wasting some of your effort. [...more]

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Bing Brings More Conversions at Lower Costs

Bing Brings More Conversions at Lower Costs

Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]

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