Tag Archive | "conversions"

Take Me to Your Reader

Take Me to Your Reader

Guide Consumers Toward Conversion with Content Marketing The internet has made it incredibly easy to compare prices, features and reviews when considering a purchase. While most of us appreciate this convenience, the path from expressing interest in a product to finally prying open our wallets can be quite lengthy. The Consumer Decision Journey (CDJ) shown […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Make Display Ad Impressions = Display Ad Views

Make Display Ad Impressions = Display Ad Views

Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, […] [...more]

Display, Featured, SEM Comments (2)

Finding More Volume in Paid Search

Finding More Volume in Paid Search

Clients are always looking for more volume and more efficiency, whether by way of driving more traffic to their sites or by gaining more conversions, sales, or leads. While it is nearly impossible to get both at the same time, there are a few ways to boost volume on your paid search campaigns without breaking […] [...more]

Featured, SEM Comments (5)

Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

Featured, SEM Comments (0)

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

In part 2 of this post, Bradd provides a simple, visual means for determining your optimal bid from Google’s Bid Simulator. Then, uses some straightforward math to show you how to calculate the optimal bid (and CPA and ROI) for Dr. Varian's example of online retailer selling digital cameras. [...more]

Featured, SEM Comments (7)

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Dr. Hal Varian produced a Google AdWords bidding tutorial in which he outlines a 4-step process for determining your optimal bidding strategy. The video includes a number of best practices for any PPC manager to follow, but also leaves out critical information and makes numerous simplifications. Bradd has identified the best practices and limitations from Dr. Varian's tutorial and translates this insight into actionable tactics to improve your campaign performance. [...more]

Featured, SEM Comments (2)

How Successful is Your Landing Page?

How Successful is Your Landing Page?

A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]

Featured, SEM Comments (2)

Bing Brings More Conversions at Lower Costs

Bing Brings More Conversions at Lower Costs

Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]

Featured, SEM Comments (40)