Tag Archive | "conversion rate"

PubCon Las Vegas Day 1 – Masters Group Training

David looks back at his first day at PubCon Las Vegas and provides four key insights from PubCon's Social Media Marketing Master sessions. [...more]

Analytics, Featured, SEO, Social Media Comments (3)

AdWords Position Preference is Dying. Good Riddance.

Google is retiring the 'position preference' feature in AdWords. Bradd explains why search marketers shouldn't worry about average position in the first place. [...more]

Featured, SEM Comments (6)

Measure the Conversion Rate of SEO Landing Pages by Keyword

Landing page optimization doesn't just apply to PPC or display media. Learn about the new features in Google Analytics to find opportunities to improve key metrics on your SEO landing pages, as well. [...more]

Analytics, Featured, SEO Comments (5)

Maximize Your CPC

Sometimes I hear pay-per-click advertising account managers say something like "My CPCs keep going up!" as if that's a bad thing. But one sign of the effectiveness of online marketing efforts is the degree to which they increase the observed Cost-per-Click. In this post, Bradd explains why. [...more]