Tag Archive | "content"

Grant’s Rants: Go Back to the Basics

Grant’s Rants: Go Back to the Basics

SEO changes all the time, but the core remains the same. Does your site fulfill the core basics of SEO? [...more]

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Grant’s Rants: “SEO Content” is Just “Great Content”

Grant’s Rants: “SEO Content” is Just “Great Content”

This week Grant is ranting about "SEO content," an essentially outdated term. "SEO content" is ultimately just great content that is engaging and shareworthy. [...more]

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Grant’s Rants: Just Say No to Image Bait

Grant’s Rants: Just Say No to Image Bait

This week, Grant is ranting about image bait, those enticing or sensational images that reel visitors in but fail to back up those images with relevant content. While image bait can drive clicks and visitors to a site, the overall value of image bait is cancelled out by high bounce rates from visitors who jump ship after realizing that the content doesn't quite match their intent. Without any long term SEO value, image bait is one strategy to toss back into the sea. [...more]

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How to Use jQuery without Compromising SEO Performance

How to Use jQuery without Compromising SEO Performance

Kirby provides a sneak peek into our new white paper on best practices for using jQuery without compromising SEO performance. [...more]

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Grant’s Rants: Facebook, Get Your Act Together!

Grant’s Rants: Facebook, Get Your Act Together!

With an influx of ads, edge-ordered posts, less (apparently) relevant content, and a move to serve corporations before consumers, Grant is not a happy (Facebook) camper. Sure it's free, but shouldn't it be useful too? [...more]

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Google Trends Are Now More Intelligent

Google Trends Are Now More Intelligent

Michelle and David provide insight into the changes and enhancements made to Google Trends this week. [...more]

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In-Depth Articles Offer High-Authority Results, but Lack Relevance

In-Depth Articles Offer High-Authority Results, but Lack Relevance

Michelle argues that in-depth articles currently lack relevance and thereby provide little SEO value to brands and marketers. [...more]

Featured, SEO Comments (3)

Google to Start Indexing Content within Android Apps

Google to Start Indexing Content within Android Apps

The Search Agency's experts weigh in on Google's recent announcement to index content within Android apps. [...more]

Featured, Mobile, SEO Comments (2)

Three Pillars of SEO for Mobile Search Today

Three Pillars of SEO for Mobile Search Today

Grant discusses the three modern pillars of SEO for mobile search today. [...more]

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7 Ways to Generate Content Ideas People Actually Care About

7 Ways to Generate Content Ideas People Actually Care About

Earned media expert, David Carrillo, provides marketers with 7 new ways to generate interesting content. [...more]

Featured, SEO, Social Media Comments (4)

Three Great SEO Strategies from Distilled’s SearchLove

Three Great SEO Strategies from Distilled’s SearchLove

Kirby recaps his main 3 takeaways from Distilled's SearchLove conference. [...more]

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Need for Speed! Google Updates Mobile Guidelines

Need for Speed! Google Updates Mobile Guidelines

Michelle summarizes Google's recent mobile guideline updates [...more]

Mobile, News Comments (2)

Integrating Comments into Editorial Content

Integrating Comments into Editorial Content

A short interview with Director of SEO and Social Product, Grant Simmons, about the integration of comments into editorial content and the potential impact on SEO. [...more]

Featured, SEO Comments (2)

Google Introduces In-Depth Articles

Google Introduces In-Depth Articles

Michelle details Google's newest addition to the SERP, In-Depth Articles, and SEO expert David Waterman offers his expertise about what this new element might mean for publishers. [...more]

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Google Changes Link Guidelines

Google Changes Link Guidelines

Grant discusses Google's ongoing attack on manipulative link building and their recent update to their webmaster guidelines. [...more]

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Grant’s Rants: Video Content Is Not the SEO Panacea

Grant’s Rants: Video Content Is Not the SEO Panacea

A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]

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The Search Agency Evaluates Celebrity Reach via “CoolRank”

The Search Agency Evaluates Celebrity Reach via “CoolRank”

After conducting preliminary research on a new engagement rank factor created by The Search Agency, Grant describes how CoolRank is calculated and what Google thinks of it. [...more]

Analytics, Featured, News Comments (2)

Everything You Want In One Place – Why Curation Is The Future of Search

Everything You Want In One Place – Why Curation Is The Future of Search

Dylan uses The Hype Machines as an example of why curation is the future of search. [...more]

Featured, SEO, Social Media Comments (1)

Death to the Blog!

Death to the Blog!

David schools all you marketers who think you know how to run a blog. Think again! [...more]

Featured, SEO, Social Media Comments (0)

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

VP of Business Development, Corey Quinn explains three basic and effective steps real estate brokerages and agents can take to acquire more leads through search. [...more]

Featured, Mobile, SEM, SEO Comments (4)

The Marketing Department or the Tech Team – Where does SEO Fit?

The Marketing Department or the Tech Team – Where does SEO Fit?

David Waterman explores SEO's growing role in marketing strategies by proposing a new way to think about positioning SEO within a company's marketing department. [...more]

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Categorizing Your Content Creation for Optimal Freshness and Quality

Categorizing Your Content Creation for Optimal Freshness and Quality

David discusses best practices for segmenting SEO content production into three categories, "evergreen," "industry specific" and "fun," to ensure content "freshness." [...more]

Featured, SEO Comments (3)

Does Your Web Content Have an “Expired by” Date?

Does Your Web Content Have an “Expired by” Date?

Google's latest demand for "freshness" has SEOs worried about their content's expiration date. Grant points out that "fresh" doesn't necessarily equate to "new." Content's shelf life depends on the value that content provides its users. [...more]

Featured, SEO Comments (1)

SEOmoz’s 2011 Search Engine Ranking Factors

SEOmoz’s 2011 Search Engine Ranking Factors

SEOmoz has published its 2011 Search Engine Ranking Factors survey, and we asked two of our SEO experts to weigh in on the findings. [...more]

Featured, News, SEO Comments (2)

The New Word Advertisement

The New Word Advertisement

It shouldn't be surprising that new technology for delivering advertising, like search engines, will affect the meaning of the words 'advertising' and 'advertisement'. [...more]

Featured Comments (5)

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