Tag Archive | "content network"

How Google’s Content Network Is Like John D. Rockefeller

How Google’s Content Network Is Like John D. Rockefeller

I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]

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