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Tag Archive | "consumer decision journey"

Content that Keeps ’em Coming Back

Content that Keeps ’em Coming Back

Content Marketing Campaign Ideas for the Post-Purchase Phases of the Consumer Decision Journey A few weeks ago, my colleague and king of content, Gregory Sidor, wrote an insightful piece on how to guide consumers toward conversion with content marketing, specifically during the Consider and Evaluate phases of the Consumer Decision Journey (CDJ). If you haven’t […] [...more]

Consumer Experience, Featured, SEO Comments (5)

Take Me to Your Reader

Take Me to Your Reader

Guide Consumers Toward Conversion with Content Marketing The internet has made it incredibly easy to compare prices, features and reviews when considering a purchase. While most of us appreciate this convenience, the path from expressing interest in a product to finally prying open our wallets can be quite lengthy. The Consumer Decision Journey (CDJ) shown […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

Featured, SEM Comments (0)

DMA 2012 Lessons: Determine Your Consumer Decision Journey!

DMA 2012 Lessons: Determine Your Consumer Decision Journey!

Heather is live from DMA 2012. She reports on The Search Agency's own Keith Wilson's round table presentation on the consumer decision journey. [...more]

Display, Featured, SEM, SEO, Social Media Comments (0)