Tag Archive | "comScore"

Yahoo! is dead! Long live Yahoo!

Yahoo! is dead! Long live Yahoo!

Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]

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The Week We Searched For- December 18, 2009

The Week We Searched For- December 18, 2009

December 19th's stories from the world of search are dominated by FTC legal troubles, as Facebook is forced to justify their new privacy policy settings and Intel is required to prove they aren't the high tech chip bully. [...more]

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The Week We Searched For — September 25, 2009

The Week We Searched For — September 25, 2009

‘The Week We Searched For’ is my collection of this week’s most pertinent stories from the world of search, social media, online advertising and beyond. We wind up September with a few failures and some big plans for mergers, acquisitions and advertising. [...more]

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Mining your Keywords:  Using comScore to Keep Tabs on the Competition

Mining your Keywords: Using comScore to Keep Tabs on the Competition

Web analytic tools such as comScore marketer can be a great source of competitive intelligence. Discover what advertisers are obtaining paid search traffic on your brand keywords. [...more]

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