Tag Archive | "click-through rate"

Google Introduces Shopping Campaigns for PLAs

Google Introduces Shopping Campaigns for PLAs

Michelle and the paid search team explain the details of Google's new Shopping Campaigns [...more]

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Grant’s Rants: Don’t Overlook Meta Description Tags!

Grant’s Rants: Don’t Overlook Meta Description Tags!

In this week's episode of Grant's Rants, Grant is ranting about the advertisers who overlook the importance of meta description tags. He provides several quick and easy strategies for meta description tags that will encourage the user to click through to your website! [...more]

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SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

At the recent SMX Advanced in Seattle, Craig Danuloff, Quality Score Researcher, and Frederick Vallaeys from Google discuss the science behind QS, offering two different perspectives on how marketers can improve QS and paid search performance. [...more]

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Google AdWords Update: Change to Search Ad Display URL Format

Google AdWords Update: Change to Search Ad Display URL Format

Last week, Google announced another change to the format of its paid advertisement. Read on to learn how the change could affect your paid search campaigns... [...more]

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New Video: What’s the most important factor for a well managed account?

New Video: What’s the most important factor for a well managed account?

This is the second edition of The Search Agent’s one-minute Q&A videos. In this video, Bradd Libby, The Search Agency’s Manager of AdMax Research and Development, answers the question “What’s the most important factor for a well managed account?” [...more]

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Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google has replaced the "Sponsored Links" label above its paid ads with "Ads". Seems like a rather innocuous change. But new research suggests it could have a damaging impact on PPC click-through rate. [...more]

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