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Tag Archive | "CDJ"

Content that Keeps ’em Coming Back

Content that Keeps ’em Coming Back

Content Marketing Campaign Ideas for the Post-Purchase Phases of the Consumer Decision Journey A few weeks ago, my colleague and king of content, Gregory Sidor, wrote an insightful piece on how to guide consumers toward conversion with content marketing, specifically during the Consider and Evaluate phases of the Consumer Decision Journey (CDJ). If you haven’t […] [...more]

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Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

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