Tag Archive | "campaign"

Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] [...more]

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Half-Decaf Facebook Campaign

Half-Decaf Facebook Campaign

Last Wednesday was Coffee Bean and Tea Leaf’s Free Ice Blended Day. The L.A.-based retailer of premium caffeinated beverages launched a campaign on Facebook to generate interest in some new flavors of Ice Blended coffee. Was their campaign good to the last drop? TSA's resident caffeine junkie covers the ups and downs of this Facebook event. [...more]

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