Tag Archive | "budget limit"

Search Engine Land Article: “The Pitfalls of Budget-Constrained Bidding”

Search Engine Land Article: “The Pitfalls of Budget-Constrained Bidding”

Search Engine Land recently published my article entitled "The Pitfalls of Budget-Constrained Bidding", where I examine the downsides of both over- and underbidding on keywords. [...more]

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The Hidden Cost of Using Budget Limits

The Hidden Cost of Using Budget Limits

The major search engines offer budgeting features to help advertisers keep their ad spending within a specified limit and to help spread it evenly over time. But using these features can have a high hidden cost of which advertisers might not be aware. [...more]

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