Tag Archive | "brand"

Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

Featured, SEM Comments (2)

AdWords +New +Matchtype

AdWords +New +Matchtype

The big news from Google AdWords is the introduction of the Broad Match Modifier. Early in its beta release, this new modifier fills the gap between the oh-so-broad Broad match and the nitpicking Phrase match. A gap which anyone working in PPC will be excited to see filled. [...more]

Featured, SEM Comments (16)

Create a Mobile Version of a WordPress Blog

Create a Mobile Version of a WordPress Blog

With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]

Featured, Mobile, Social Media Comments (12)

What does your brand drink at parties?

What does your brand drink at parties?

A brand’s voice allows their social community followers to get to know what the brand is all about. A consumer who knows a brand’s identity can then decide if they would like to get to know the brand better, and perhaps want to buy it a drink. [...more]

Social Media Comments (3)

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