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Tag Archive | "brand"

Strategies to Boost Online Engagement

Strategies to Boost Online Engagement

How to Use Social Media to Forge Bonds between Your Brand and Your Customers In the world of digital marketing, high audience engagement is one of the key indicators of a successful marketing campaign. Whereas a decade ago, direct-mail marketing used to be the only form of communication between a brand and its consumer, the […] [...more]

Consumer Experience, Featured, SEO, Social Media Comments (10)

Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

Featured, SEM Comments (2)

AdWords +New +Matchtype

AdWords +New +Matchtype

The big news from Google AdWords is the introduction of the Broad Match Modifier. Early in its beta release, this new modifier fills the gap between the oh-so-broad Broad match and the nitpicking Phrase match. A gap which anyone working in PPC will be excited to see filled. [...more]

Featured, SEM Comments (17)

Create a Mobile Version of a WordPress Blog

Create a Mobile Version of a WordPress Blog

With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]

Featured, Mobile, Social Media Comments (13)

What does your brand drink at parties?

What does your brand drink at parties?

A brand’s voice allows their social community followers to get to know what the brand is all about. A consumer who knows a brand’s identity can then decide if they would like to get to know the brand better, and perhaps want to buy it a drink. [...more]

Social Media Comments (3)