Those of you that have read my co-authored post on the Bing vs Google hoohah and last week's "Why I'm sticking with Google" posts know I have no love lost for Microsoft's search engine relevance. I believe this press release firmly positions the Yahoo / Bing partnership as a solid #2 as opposed to a more positive "we're doing it different and better." (Throwing the word 'innovative' around does guarantee it's going to work any better!) [...more]
If their agreement gains regulatory approval, Bing will become the default search engine for Yahoo! What will be the future of SSP? Is Yahoo going to use the Microsoft results as they do their own organic results and merge them with SSP listings? Or, are they going to completely replace Yahoo search with Bing results and eliminate the SSP program? [...more]
After a prolonged courtship, Microsoft and Yahoo! announced an agreement to combine the second and third-largest search engines. Bing will serve as both the organic and paid search platform for both Yahoo and Microsoft. Yahoo will manage the exclusive worldwide salesforce for both companies’ paid search services. Display media will be maintained separately. [...more]
Google will be a search engine of choice, because the effort to switch is beyond most users' tolerance. [...more]
Bing Shopping is the merger of two Microsoft shopping channels: Live Search cashback and MSN Shopping. But this new comparison shopping engine is more than just a combination of two platforms. Read about some exciting new features and opportunities for online merchants to take advantage of the growing interest in Bing. [...more]
The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]
Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine."
Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]