Tag Archive | "Bing"

Microsoft and Yahoo! Agree to 10-Year Search Deal

Microsoft and Yahoo! Agree to 10-Year Search Deal

After a prolonged courtship, Microsoft and Yahoo! announced an agreement to combine the second and third-largest search engines. Bing will serve as both the organic and paid search platform for both Yahoo and Microsoft. Yahoo will manage the exclusive worldwide salesforce for both companies’ paid search services. Display media will be maintained separately. [...more]

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Why I’m sticking with Google over Bing (Or “The Lazy Man’s Guide to Enlightenment”)

Why I’m sticking with Google over Bing (Or “The Lazy Man’s Guide to Enlightenment”)

Google will be a search engine of choice, because the effort to switch is beyond most users' tolerance. [...more]

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MSN Shopping + Live Search cashback = Bing Shopping

MSN Shopping + Live Search cashback = Bing Shopping

Bing Shopping is the merger of two Microsoft shopping channels: Live Search cashback and MSN Shopping. But this new comparison shopping engine is more than just a combination of two platforms. Read about some exciting new features and opportunities for online merchants to take advantage of the growing interest in Bing. [...more]

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Practical eCommerce Interview with Frank Lee

Practical eCommerce Interview with Frank Lee

The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]

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Bing Best Practices

Bing Best Practices

Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine." [...more]

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Bing Brings More Conversions at Lower Costs

Bing Brings More Conversions at Lower Costs

Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]

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