Tag Archive | "billboard advertising"

Search 2012:  Clever Strategy or Marketing Fail

Search 2012: Clever Strategy or Marketing Fail

While driving home a few weeks ago, I also noticed a huge sign attached to a building that read “We Were Warned. Search: 2012.” Aryn puts this promotion to the test, and gives some useful tips for any advertiser using offline media to drive online search behavior. [...more]

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