Tag Archive | "bidding"

The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

With 3 days left until the Enhanced Campaigns deadline, Ryan offers advertisers practical steps that they can use immediately to accomplish a successful transition. [...more]

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The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

With four days left until the Enhanced Campaigns deadline, Matt offers advertisers some advice for transitioning to the new platform and adjusting mobile bids. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Google Changes Its Enhanced Campaign Tune… Slightly

Google Changes Its Enhanced Campaign Tune… Slightly

Taylor and Matt explain what Google's latest change to Enhanced Campaigns means for advertisers. [...more]

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Some Google Bid Ideas are Google Bad Ideas

Some Google Bid Ideas are Google Bad Ideas

Even for words that get many clicks and conversions, updating bids can be nerve-wracking. Google is offering a new feature called 'Keyword Bid Ideas' to help alleviate some of the fear, uncertainty and doubt. But a closer examination reveals that some of their recommendations might contribute to the very problems they are trying to relieve. [...more]

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Search Engine Land Article: “The Pitfalls of Budget-Constrained Bidding”

Search Engine Land Article: “The Pitfalls of Budget-Constrained Bidding”

Search Engine Land recently published my article entitled "The Pitfalls of Budget-Constrained Bidding", where I examine the downsides of both over- and underbidding on keywords. [...more]

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The Values of a Click

The Values of a Click

Determining how much to bid in PPC advertising requires knowing the value of a click. But a click has several different values, some direct and some indirect, and they should each be taken properly into account to determine how much to bid on each keyword. [...more]

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Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

In part 2 of this post, Bradd provides a simple, visual means for determining your optimal bid from Google’s Bid Simulator. Then, uses some straightforward math to show you how to calculate the optimal bid (and CPA and ROI) for Dr. Varian's example of online retailer selling digital cameras. [...more]

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Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Dr. Hal Varian produced a Google AdWords bidding tutorial in which he outlines a 4-step process for determining your optimal bidding strategy. The video includes a number of best practices for any PPC manager to follow, but also leaves out critical information and makes numerous simplifications. Bradd has identified the best practices and limitations from Dr. Varian's tutorial and translates this insight into actionable tactics to improve your campaign performance. [...more]

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Let’s Just Call a Bid a Bid

Let’s Just Call a Bid a Bid

Do you know the difference between a 'bid', 'maximum bid', 'maximum CPC' 'maximum CPC bid', and 'bid price'? Read on for the straight talk on PPC jargon. [...more]

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Bidding Basics—Not So Basic After all!

Bidding Basics—Not So Basic After all!

When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]

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