Tag Archive | "Bid Simulator"

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

In part 2 of this post, Bradd provides a simple, visual means for determining your optimal bid from Google’s Bid Simulator. Then, uses some straightforward math to show you how to calculate the optimal bid (and CPA and ROI) for Dr. Varian's example of online retailer selling digital cameras. [...more]

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Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Dr. Hal Varian produced a Google AdWords bidding tutorial in which he outlines a 4-step process for determining your optimal bidding strategy. The video includes a number of best practices for any PPC manager to follow, but also leaves out critical information and makes numerous simplifications. Bradd has identified the best practices and limitations from Dr. Varian's tutorial and translates this insight into actionable tactics to improve your campaign performance. [...more]

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Position 1 Does Not Necessarily Imply Maximum Impressions

Position 1 Does Not Necessarily Imply Maximum Impressions

Google doesn't shout it from the mountaintops, but not every search results in an impression for a qualified ad, even if that ad averages placement in the first position. To maximize your impressions, you need to crank your bids up to 11. [...more]

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Modeling Clickthrough Probabilities

Modeling Clickthrough Probabilities

Good account management requires a good understanding of the relationship between the clickthrough rate (CTR) for a given ad and that ad's average position. Fortunately, Google's Bid Simulator is lending a helping hand. [...more]

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