Tag Archive | "bid management"

Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

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Google Targets Small Businesses with AdWords Express

Google Targets Small Businesses with AdWords Express

In an effort to tap into the small business ad market, Google has launched an easier, more time efficient way for local advertisers to buy search ads called AdWords Express. [...more]

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New Video: What is the best way to bid for paid search ad space?

New Video: What is the best way to bid for paid search ad space?

This is the first of The Search Agency's new one-minute SEM Q&A video series. In this video, we tackle the question: what is the best way to bid for paid search ad space? [...more]

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Some Google Bid Ideas are Google Bad Ideas

Some Google Bid Ideas are Google Bad Ideas

Even for words that get many clicks and conversions, updating bids can be nerve-wracking. Google is offering a new feature called 'Keyword Bid Ideas' to help alleviate some of the fear, uncertainty and doubt. But a closer examination reveals that some of their recommendations might contribute to the very problems they are trying to relieve. [...more]

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Escalating Keyword Prices Differentiates the Next Generation of Search Marketer

Escalating Keyword Prices Differentiates the Next Generation of Search Marketer

Keyword prices continue to rise across all the search engines. Effective keyword management and quality score optimization have become even more important as search marketers try to keep their campaigns within budget and profitable. [...more]

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