Tag Archive | "behavioral targeting"

Facebook “Like” Button Raises Privacy Concerns

Facebook “Like” Button Raises Privacy Concerns

Seems like any new feature from Facebook raises concerns about user privacy. Facebook's "like" button enables easy sharing of content from across the web to all your Facebook friends. But will Facebook ultimately use this data to serve highly targeted ads based on the specific pages you promote? [...more]

Featured, News, Social Media Comments (5)

Yahoo! SEM Product Changes

Yahoo! SEM Product Changes

Yahoo! used their recent Ad Forum in Sunnyvale, CA to unveil some cool innovations to their SEM platform. Read more to learn about the impact of these enhancements on your current Yahoo! PPC campaigns and what we might expect once the Yahoo!/Microsoft partnership is finalized. [...more]

Featured, SEM Comments (4)

Follow Us on Twitter

Authors