Tag Archive | "average position"

AdWords Position Preference is Dying. Good Riddance.

AdWords Position Preference is Dying. Good Riddance.

Google is retiring the 'position preference' feature in AdWords. Bradd explains why search marketers shouldn't worry about average position in the first place. [...more]

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Modeling Clickthrough Probabilities

Modeling Clickthrough Probabilities

Good account management requires a good understanding of the relationship between the clickthrough rate (CTR) for a given ad and that ad's average position. Fortunately, Google's Bid Simulator is lending a helping hand. [...more]

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Average Position is a Really Perverse Metric

Average Position is a Really Perverse Metric

Average position is a really perverse metric.  Let’s say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day.  The account’s average position on […] [...more]

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