Tag Archive | "attribution"

Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

Featured, SEM Comments (0)

Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

Featured, SEM Comments (0)

The Search Agents Predictions for Online Marketing in 2012

The Search Agents Predictions for Online Marketing in 2012

What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]

Analytics, Display, Featured, Mobile, SEM, SEO, Social Media Comments (5)

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

The Search Agents' SEO experts cast their predictions for the biggest developments, trends, and opportunities in organic search in 2011. [...more]

SEO Comments (2)

How Google’s Content Network Is Like John D. Rockefeller

How Google’s Content Network Is Like John D. Rockefeller

I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]

Display, Featured Comments (1)

Where Should I Spend My Next Dollar?

Where Should I Spend My Next Dollar?

When will attribution become a mainstay in online marketing? We will never be able to understand all of the factors that go into a consumer purchase decision, but we certainly should be able to track, measure, and value the relative contributions of multiple online touchpoints. [...more]

Analytics, Featured, SEM Comments (0)

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