Tag Archive | "analysis"

State of Paid Search Q3 2014

State of Paid Search Q3 2014

Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. […] [...more]

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Tablet CPCs on Par with Desktop after Enhanced Campaigns

Tablet CPCs on Par with Desktop after Enhanced Campaigns

Alec discusses CPC trends after the transition to Enhanced Campaigns and explains why CPCs have declined, rather than inclined as suspected. [...more]

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Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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This is Not the Year of Big Data

This is Not the Year of Big Data

When big data companies report on trends like onesies being the most searched for terms during the holiday season, you have to wonder if this information is at all useful. In this post Daniel debates the legitimacy of calling this year "The Year or Big Data" and calls for every year to be "The Year of the Analyst". [...more]

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Cost per Acquisition (CPA) is a Funny Beast

Cost per Acquisition (CPA) is a Funny Beast

If you manage bids on search engine ad auctions, you probably spend a lot of time puzzling over spreadsheets looking for opportunities to improve your account's Cost per Acquisition (CPA). But CPA is a funny beast and if you don't know how funny it can act (even in the best of times), you might be wasting some of your effort. [...more]

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