When big data companies report on trends like onesies being the most searched for terms during the holiday season, you have to wonder if this information is at all useful. In this post Daniel debates the legitimacy of calling this year "The Year or Big Data" and calls for every year to be "The Year of the Analyst". [...more]
If you manage bids on search engine ad auctions, you probably spend a lot of time puzzling over spreadsheets looking for opportunities to improve your account's Cost per Acquisition (CPA). But CPA is a funny beast and if you don't know how funny it can act (even in the best of times), you might be wasting some of your effort. [...more]
