Tag Archive | "adwords"

AdWords New Matchtype Goes Global

AdWords New Matchtype Goes Global

Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010. [...more]

Featured, News, SEM Comments (0)

Quality Score: Better with Age?

Quality Score: Better with Age?

Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]

Featured, SEM Comments (2)

Is Google Managing Your AdWords Budget?

Is Google Managing Your AdWords Budget?

Google has specific controls in place to serve ads within your designated budget limits. So why do advertisers still struggle with overspend? And what can an account manager do to prevent it? [...more]

Featured, SEM Comments (3)

Google Adds Merchant Ratings to AdWords

Google Adds Merchant Ratings to AdWords

The newest feature in AdWords pulls customer reviews into the ads of online retailers. Will little yellow stars help trusted merchants stand out from the crowd, or end up diverting customers away from their designated conversion path? [...more]

Featured, SEM Comments (14)

AdWords +New +Matchtype

AdWords +New +Matchtype

The big news from Google AdWords is the introduction of the Broad Match Modifier. Early in its beta release, this new modifier fills the gap between the oh-so-broad Broad match and the nitpicking Phrase match. A gap which anyone working in PPC will be excited to see filled. [...more]

Featured, SEM Comments (14)

iPad, Google Making SEM Headlines

iPad, Google Making SEM Headlines

With all the buzz surrounding the launch of the iPad, what impact will this new device have on search engine marketing campaigns? Learn what adjustments you need to make in Google AdWords to target the iPad user base. [...more]

Featured, SEM Comments (7)

The Week We Searched For- March 26, 2010

The Week We Searched For- March 26, 2010

We wind up March with Google's decision to ignore China's censorship laws and a huge win for Google against Louis Vuitton in the Europe. [...more]

Featured, News Comments (0)

Pay Attention to the Man Behind the Curtain

Pay Attention to the Man Behind the Curtain

Often only a few ads will be shown on a search query that seems like it should have many ads. Google claims that reason for this is because they only show ads with high 'relevance'. The real reason, though, is much simpler. [...more]

Featured, SEM Comments (8)

AdWords’ Scariest Loophole

AdWords’ Scariest Loophole

Did you ever see a really compelling PPC ad for one of your competitors and wish you could make it less effective? Or make it reach fewer people? With AdWords, frighteningly, you can re-write or replace your competitors ads. Learn how. [...more]

Featured, SEM Comments (15)

Does Google Know Where You Are? Do You?

Does Google Know Where You Are? Do You?

Google uses a variety of techniques to identify your location and serve geo-targeted results. Carl Dunham explores what techniques an advertiser can use to reach customers in a specific geography, as well as some of the common pitfalls. [...more]

Featured, SEM Comments (0)

The Hidden Cost of Using Budget Limits

The Hidden Cost of Using Budget Limits

The major search engines offer budgeting features to help advertisers keep their ad spending within a specified limit and to help spread it evenly over time. But using these features can have a high hidden cost of which advertisers might not be aware. [...more]

Featured, SEM Comments (0)

Quality Score vs. Quality

Quality Score vs. Quality

Once an AdWords campaign starts generating traffic, the most important factor by far in determining Quality Score is click-through rate. Which means that the worst quality ads are often rewarded with the highest quality score. What's an ROI-based advertiser to do? [...more]

Featured, SEM Comments (9)

Google Ad Sitelinks: To Click or Not to Click?

Google Ad Sitelinks: To Click or Not to Click?

Last Tuesday, Google announced it was expanding its Ad Sitelinks beta to all advertisers whose ads meet a quality threshold. Some wonder whether Sitelinks is merely a proto-paid-inclusion program for brand keywords. Others see the expanded paid search listings as a valuable brand-protection tool. [...more]

Featured, SEM Comments (0)

Keywords Are Not Stocks

Keywords Are Not Stocks

Since it seems almost trite to say this, I'm not certain why it doesn't appear to have been said before: "Keywords are not stocks." But listening to many firms in the SEM industry one would think that bidding on keywords on Google is governed by the same rules as buying shares of Google, Inc. itself. [...more]

Featured, SEM Comments (1)

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

In part 2 of this post, Bradd provides a simple, visual means for determining your optimal bid from Google’s Bid Simulator. Then, uses some straightforward math to show you how to calculate the optimal bid (and CPA and ROI) for Dr. Varian's example of online retailer selling digital cameras. [...more]

Featured, SEM Comments (7)

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Dr. Hal Varian produced a Google AdWords bidding tutorial in which he outlines a 4-step process for determining your optimal bidding strategy. The video includes a number of best practices for any PPC manager to follow, but also leaves out critical information and makes numerous simplifications. Bradd has identified the best practices and limitations from Dr. Varian's tutorial and translates this insight into actionable tactics to improve your campaign performance. [...more]

Featured, SEM Comments (2)

Let’s Just Call a Bid a Bid

Let’s Just Call a Bid a Bid

Do you know the difference between a 'bid', 'maximum bid', 'maximum CPC' 'maximum CPC bid', and 'bid price'? Read on for the straight talk on PPC jargon. [...more]

SEM Comments (1)

Google Moves Ads to the Left, Clickthrough Rate Jumps 10%

Google Moves Ads to the Left, Clickthrough Rate Jumps 10%

Have you noticed anything different about the Google search results? Probably not. But the paid search ads have shifted left, closer to the organic search results. Moving the paid ads to the center of the page should yield an increase in clickthrough (CTR) rate for advertisers. Across our entire client base, The Search Agency has found a 10.3% increase in CTR after 3 days. [...more]

Featured, SEM Comments (29)

AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

Google’s recent launch of a beta version of Google AdSense for Mobile Applications brings new opportunities for advertisers to profit from the expansive, yet untamed realm of mobile marketing. [...more]

Featured, Mobile, SEM Comments (0)

Follow Us on Twitter

Authors