Tag Archive | "adwords"
Preparing for the Enhanced Campaigns automatic migration dates is no easy feat, but you don't have to loose sleep over it! Taylor discusses the considerable challenges that advertisers face and provides insight about what strategies will need to be restructured for a seamless migration. [...more]
Dale has mixed feelings about AdWords for Video. Here he discusses the tool's potential costs and benefits to marketers with established video campaigns.
Ranil explains the ins and outs of Google's new matching behavior for phrase and exact match keywords. [...more]
In this week's stories, Google launchesits new suite of services for display advertising and new status icons to AdWords, while Facebook introduces its new "Acquaintance List" feature. [...more]
2011 has been a very exciting year in online marketing with introduction of several significant algorithmic updates, new advertising options, and new channels. [...more]
Television is becoming a more viable advertising channel for performance-driven marketers. Download our new white paper to learn more about Google TV Ads and how to apply the optimization principles of paid search to TV commercial buying. [...more]
Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]
Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]
It was a jam-packed week with Facebook's introduction of several new services, Google's integration of +1 on display ads and the release of Google Wallet. [...more]
Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion.
We sat down with Ben Edelman to discuss his research on the effect of advertising labels on search behavior as well as The Search Agency's study on the effect of Google's change from "Sponsored Links" to "Ads" on clickthrough rate. [...more]
In this week in search, analysts question the value of Facebook in e-commerce. While Google updates AdWords, comes under criticism from the government, and re-organizes the management team. [...more]
Google is retiring the 'position preference' feature in AdWords. Bradd explains why search marketers shouldn't worry about average position in the first place. [...more]
An adviser to the European Court of Justice has provided expert opinion on the latest AdWords trademark bidding case. Will this lead to a clear cut ruling on what is considered fair and unfair trademark bidding practices? [...more]
This week in search Groupon grabs a $25 billion IPO evaluation from banks and investors, Google introduces a new suite of services designed for nonprofit organizations and Facebook expands to daily deals. [...more]
A new ad rotation setting in AdWords enables advertisers to better optimize their campaigns for conversions, rather than clicks. [...more]
Google is set to modify the presentation of paid ads in the top three positions. [...more]
Last week, Google announced another change to the format of its paid advertisement. Read on to learn how the change could affect your paid search campaigns... [...more]
2011 is shaping up to (finally) be the year of mobile. And Google has already rolled out a number of new features to help businesses connect with their customers on the go. [...more]
The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]
2010 was an exciting year in search marketing. With several new gaming-changing services and growing competition in local, mobile and social search, we saw the landscape of our industry shifting in new directions. [...more]
One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]
Many advertisers worry about how to improve the Quality Score of their ads. But it turns out that it is in Google's best interest to ensure that the actions advertisers take have as little impact as possible. [...more]
Google devotes a new page to real time search results and a new Gmail Voice service. [...more]
Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]
Google and Verizon net neutrality proposal has received a lot of criticism this week from net neutrality activists, who claim that, if passed, the Google-Verizon proposal will privatize the web. [...more]
Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010.
Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]
Google has specific controls in place to serve ads within your designated budget limits. So why do advertisers still struggle with overspend? And what can an account manager do to prevent it? [...more]