Tag Archive | "adwords"

Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

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Google to Update the Way Quality Scores Are Displayed in AdWords

Google to Update the Way Quality Scores Are Displayed in AdWords

Keith summarizes the recent announcement that Google will be updating the way 1-10 Quality Scores are displayed in AdWords and covers advertisers' most pressing questions. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Are Enhanced Campaigns Keeping You Awake at Night?

Are Enhanced Campaigns Keeping You Awake at Night?

Preparing for the Enhanced Campaigns automatic migration dates is no easy feat, but you don't have to loose sleep over it! Taylor discusses the considerable challenges that advertisers face and provides insight about what strategies will need to be restructured for a seamless migration. [...more]

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10 Things to Know about Google’s AdWords for Video and Why I Won’t Be Moving In, Yet

10 Things to Know about Google’s AdWords for Video and Why I Won’t Be Moving In, Yet

Dale has mixed feelings about AdWords for Video. Here he discusses the tool's potential costs and benefits to marketers with established video campaigns. [...more]

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AdWords Near Exact and Near Phrase

AdWords Near Exact and Near Phrase

Ranil explains the ins and outs of Google's new matching behavior for phrase and exact match keywords. [...more]

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The Week We Searched For- March 23, 2012

The Week We Searched For- March 23, 2012

In this week's stories, Google launchesits new suite of services for display advertising and new status icons to AdWords, while Facebook introduces its new "Acquaintance List" feature. [...more]

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The Year We Searched For- Top 11 Online Marketing Events in 2011

The Year We Searched For- Top 11 Online Marketing Events in 2011

2011 has been a very exciting year in online marketing with introduction of several significant algorithmic updates, new advertising options, and new channels. [...more]

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Google TV Ads: Making Television Commercials Measurable and Affordable

Google TV Ads: Making Television Commercials Measurable and Affordable

Television is becoming a more viable advertising channel for performance-driven marketers. Download our new white paper to learn more about Google TV Ads and how to apply the optimization principles of paid search to TV commercial buying. [...more]

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Interest-Based Advertising: In Your Best Interest?

Interest-Based Advertising: In Your Best Interest?

Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]

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Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

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The Week We Searched For- September 23, 2011

The Week We Searched For- September 23, 2011

It was a jam-packed week with Facebook's introduction of several new services, Google's integration of +1 on display ads and the release of Google Wallet. [...more]

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PPC Best Practices: Geo Targeted Keyword Insertion

PPC Best Practices: Geo Targeted Keyword Insertion

Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion. [...more]

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The Week We Searched For- May 6, 2011

The Week We Searched For- May 6, 2011

China's largest social media network Renren hit the stock market with a bang this week, while Google introduced its new local business photo service and several amendments to its AdWords' privacy policy. [...more]

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Ben Edelman on Disclosure Labels in Paid Search

Ben Edelman on Disclosure Labels in Paid Search

We sat down with Ben Edelman to discuss his research on the effect of advertising labels on search behavior as well as The Search Agency's study on the effect of Google's change from "Sponsored Links" to "Ads" on clickthrough rate. [...more]

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The Week We Searched For – April 8, 2011

The Week We Searched For – April 8, 2011

In this week in search, analysts question the value of Facebook in e-commerce. While Google updates AdWords, comes under criticism from the government, and re-organizes the management team. [...more]

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AdWords Position Preference is Dying. Good Riddance.

AdWords Position Preference is Dying. Good Riddance.

Google is retiring the 'position preference' feature in AdWords. Bradd explains why search marketers shouldn't worry about average position in the first place. [...more]

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Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

An adviser to the European Court of Justice has provided expert opinion on the latest AdWords trademark bidding case. Will this lead to a clear cut ruling on what is considered fair and unfair trademark bidding practices? [...more]

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The Week We Searched For- March 18, 2011

The Week We Searched For- March 18, 2011

This week in search Groupon grabs a $25 billion IPO evaluation from banks and investors, Google introduces a new suite of services designed for nonprofit organizations and Facebook expands to daily deals. [...more]

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AdWords Update:  Optimize for Conversions

AdWords Update: Optimize for Conversions

A new ad rotation setting in AdWords enables advertisers to better optimize their campaigns for conversions, rather than clicks. [...more]

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Google to Reformat Paid Ad Descriptions

Google to Reformat Paid Ad Descriptions

Google is set to modify the presentation of paid ads in the top three positions. [...more]

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Google AdWords Update: Change to Search Ad Display URL Format

Google AdWords Update: Change to Search Ad Display URL Format

Last week, Google announced another change to the format of its paid advertisement. Read on to learn how the change could affect your paid search campaigns... [...more]

Featured, News, SEM Comments (3)

Mobile Advertising – Click-to-Call and AdWords Call Metrics

Mobile Advertising – Click-to-Call and AdWords Call Metrics

2011 is shaping up to (finally) be the year of mobile. And Google has already rolled out a number of new features to help businesses connect with their customers on the go. [...more]

Featured, Mobile, SEM Comments (4)

The Search Agents Predictions for Online Marketing in 2011

The Search Agents Predictions for Online Marketing in 2011

The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]

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The Year We Searched For 2010

The Year We Searched For 2010

2010 was an exciting year in search marketing. With several new gaming-changing services and growing competition in local, mobile and social search, we saw the landscape of our industry shifting in new directions. [...more]

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Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]

Featured, News, SEM Comments (39)

Quality Score Never Shined My Shoes

Quality Score Never Shined My Shoes

Many advertisers worry about how to improve the Quality Score of their ads. But it turns out that it is in Google's best interest to ensure that the actions advertisers take have as little impact as possible. [...more]

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The Week We Searched For- August 27, 2010

The Week We Searched For- August 27, 2010

Google devotes a new page to real time search results and a new Gmail Voice service. [...more]

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Ad Auctions are Not Auctions

Ad Auctions are Not Auctions

Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]

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The Week We Searched For- August 13, 2010

The Week We Searched For- August 13, 2010

Google and Verizon net neutrality proposal has received a lot of criticism this week from net neutrality activists, who claim that, if passed, the Google-Verizon proposal will privatize the web. [...more]

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