Tag Archive | "advertising"

Grant’s Rants: Your Traffic Sucks! (or does it?)

Grant’s Rants: Your Traffic Sucks! (or does it?)

In this week's episode of Grant's Rants, Grant is ranting about traffic metrics. While many advertiser's pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true value of search by taking a deeper look at metrics that matter. It's not just about "more traffic", it's about "more high quality traffic"! [...more]

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Using Responsive Web Design for Better SEO

Using Responsive Web Design for Better SEO

Kirby discusses recent developments to Responsive Web Design and how they can positively affect SEO. [...more]

Featured, SEO Comments (11)

Coming Soon: Facebook TV-Like Ads?

Coming Soon: Facebook TV-Like Ads?

Michelle explains the recent rumors about Facebook's plans to sell TV style commercials and asks resident social media expert, David Carrillo, what he thinks about the potential ads. [...more]

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Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

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Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

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Google Changes Link Guidelines

Google Changes Link Guidelines

Grant discusses Google's ongoing attack on manipulative link building and their recent update to their webmaster guidelines. [...more]

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Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

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Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

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Getting to Know Apple’s iAds

Getting to Know Apple’s iAds

Michelle gives an overview of Apple's iAds and explains why marketers should pay attention to this new ad format as it gains mainstream traction. [...more]

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Grant’s Rants: The Perceived Value of SEO

Grant’s Rants: The Perceived Value of SEO

In today's rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes and the expertise of great SEO practitioners. [...more]

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New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

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Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Rohan discusses the impact of data collection on our personal lives. [...more]

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Let’s Talk About #FacebookHashtags

Let’s Talk About #FacebookHashtags

Our resident social media expert, David Carrillo, weighs in on Facebook's recent introduction of hashtags and what this could mean for social media marketing and user experience. [...more]

Featured, Social Media Comments (7)

Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

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Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

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Stop Calling Tablets Mobile Devices

Stop Calling Tablets Mobile Devices

One of these things just doesn't belong! Alec explains why tablets should NOT be considered mobile devices. [...more]

Featured, Mobile Comments (2)

That’s a Wrap! Q1 2013 State of Paid Search Report

That’s a Wrap! Q1 2013 State of Paid Search Report

Taylor highlights the main findings of The Search Agency's State of Paid Search Report for Q1 2013. [...more]

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The New Word Advertisement

The New Word Advertisement

It shouldn't be surprising that new technology for delivering advertising, like search engines, will affect the meaning of the words 'advertising' and 'advertisement'. [...more]

Featured Comments (5)

Are There Any Big Winners from the Recession?

Are There Any Big Winners from the Recession?

The list of industries, companies and individuals that have been crushed by the recent recession has been well documented over the past year. Has anyone come out ahead other than Goldman Sachs? [...more]

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